This year, South by Southwest Interactive (SXSW) was an amazing display of what’s to come with VR, app progression, and artificial intelligence. Our team was on hand to guide clients through the experience and find out what’s next in the world of tech.

The most progressive VR experience was Krush’s Moveo gimbal fighter jet experience. Moveo features an Oculus flying view with a cockpit capable of 360 degree rotation. The most important part of achieving high levels of virtual reality is reaching presence, where your central nervous system believes it’s in the virtual world. Blowing up a space station in VR is an unbelievable rush when you are upside down, wearing a fighter pilot helmet, and tied with a 5-point harness.

"The most important part of virtual reality is reaching presence, where your central nervous system believes it's in the virtual world."

McDonald’s takes the corporate cake.

Some of the world’s biggest brands invest heavily in their presence and presentation at SXSW. The festival/conference/cultural phenomenon is a playground for new ideas and new technology. It almost resembles a branded, grown up science fair. In our eyes, McDonald’s Loft experience was the best of the big brands.

Have you ever painted a Happy Meal box? In Austin this year, you could step inside a big, blank Happy Meal box and paint all four sides with a variety of colors and brushes. Their team used a modified painting experience built for the HTC Vive. When your time for painting was up you could choose any section to be printed as a 4×6 keepsake. Nice bridge of a virtual experience and something tangible.

Until next time, Austin. Stay weird.