Parallel VR

Virtual Reality UX design and development.

Parallel VR

Virtual Reality UX design and development.

Context

Parallel is a product that brings virtual reality experience to mobile. It allows users to view VR / 360 content in an immersive environment with a smart phone. This allows VR content to be distributed to billions of people.

Strategy

Parallel needed to target multiple use cases for different clients, such as travel, cars and real estate. We have crafted a clear and unified user experience and user interface design that would support all these scenarios perfectly. We also defined our main interaction by analyzing the input methods of the most popular headsets in the market, to ensure that Parallel is highly interoperable.

Execution

Parallel is now a mobile VR SDK that supports brand and mobile media VR and 360 experience. We have created a clear interaction model that allows users to be able to understand the two modes they can interact with, and be able to switch between them easily. As we designed the VR mode, we continuously brought the experience into Unity, applied C# to build the VR prototype with continuous testing.

Results

We ended up with a gorgeous design that’s best-in-class within the market. Parallel also has a backend CMS website that allows brands to upload their own content and collects user interaction metrics.

Design beautiful virtual reality experiences.

EMAIL US
Design beautiful virtual reality experiences.
EMAIL US

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